Red is a warm & positive color associated with our most physical needs. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power. In Indian culture it symbolizes purity and is often used in their wedding gowns. In Eastern cultures such as China red is the color for good luck.